America’s Cable News Network (CNN) has created a promotional video in June, ‘Destination Hanoi.’ This is the second year in a row, that CNN has created a promotional video for Hanoi to be broadcasted in Vietnam, in addition to Asia, the Middle East, Europe, North America and South Asia.

Since 2017, CNN has partnered with Hanoi’s tourism board, creating three promotional videos: ‘Heart of Vietnam,’ ‘Cradle of Heritage,’ and ‘Hanoi- History and Its People.’ ‘Heart of Vietnam’ and ‘Cradle of Heritage’ has been broadcasted last year worldwide. This year, ‘Hanoi – History and Its People’ will be broadcasted featuring the capital’s 1,000 year old history, UNESCO sites and Hanoi’s busy Old Quarter.

These 30-seconds promotional video has quite an impact on the public. According to a report by Hanoi’s tourism board, 62% of CNN’s users have watched Hanoi’s promotional videos and 43% have vivid memories of the videos and 43% of internet users remembers the promotional advertisements related.

Many who were surveyed, said Hanoi is an attractive destination and hope to be able to visit someday.

Reports show that Hanoi’s visitors have increased steadily over the few months. In just May this year, Hanoi received a total of 1.3 million visitors, a 10% increase year on year. Major attractions in Hanoi includes the Imperial Citadel of Thang Long, the Temple of Literature, National Museum of Vietnamese History, Ho Chi Minh Masoleum and the Yushan Shrine of Hoan Kiem Lake.

Many clients of Golden Emperor have visited Hanoi City, in case you haven’t, the promotional videos by CNN will  be an ultimate eye opening experience of travelling in Hanoi.