The demand for hotels in the international market is greater than in the U.S. and the pace of economic recovery is particularly fast. Therefore, a number of leading hoteliers are busy expanding overseas. In order to keep pace with the trend, Hilton Worldwide Holdings Inc. HLT recently announced the opening of a hotel, which would increase its presence in Malaysia.

Above：Hilton has entered into an agreement with Pinnacle Nexus Sdn. Bhd. for the opening of a DoubleTree Resort in Penang.

Hilton has entered into an agreement with Pinnacle Nexus Sdn. Bhd. for the opening of a DoubleTree Resort in Penang. DoubleTree Resort by Hilton Penang will become the brand’s third property in Malaysia joining DoubleTree by Hilton Kuala Lumpur and DoubleTree by Hilton Johor Bahru. Pinnacle Nexus Sdn. Bhd. is a member of Cornerstone Partners.

Above: DoubleTree Resort by Hilton Penang will become the brand’s third property in Malaysia joining DoubleTree by Hilton Kuala Lumpur and DoubleTree by Hilton Johor Bahru.

The existing hotel building will undergo an extensive renovation before joining Hilton’s brand. Set to open in 2016, the hotel will feature 318 rooms, restaurant and bar options including an all-day dining outlet, a lobby bar and a café, meeting and event space spanning over an area of more than 1,300 square meters, a gym, an outdoor pool and children’s recreational area.

Above:The hotel will feature 318 rooms.

The hotel is located along the northern beach area of Penang and is near the UNESCO World Heritage Site of George Town. It will provide easy access to Batu Ferringhi’s recreational, dining and nightlife offerings. Penang being the manufacturing hub for major international high-tech electronics companies of Malaysia – is one of the top three economic centers in Malaysia. Additionally, Penang is a well-known tourist destination. All these factors justify the company’s decision to open another hotel in the region.

Above：The existing hotel building will undergo an extensive renovation before joining Hilton’s brand.

With the recent increase in occupancy rates due to the gradual economic recovery, a number of hoteliers are investing heavily to improve their services and offer a better experience to their guests, thereby increasing the customer base. Further, hotels are striving to develop a multi-channel approach with the help of technology to make their services more consumer-friendly.

Besides Hilton, other hoteliers like Starwood Hotels & Resorts Worldwide Inc. HOT, Marriott International, Inc. and Hyatt Hotels Corporation are also consistently foraying into international markets, thereby increasing their international presence.

Source：NASDAQ