The Tourism Authority of Thailand (TAT) and Sharp Corporation has recently signed a two-year memorandum (MOU) to jointly promote the ‘Amazing Thailand, Amazing 8K’ tourism campaign, Sharp will be using its latest AQUOS 8K ultra-high definition technology to produce a series of videos of Thailand’s destinations to promote its tourism industry.

TAT and Sharp Thailand will partner this April to begin the campaign production. The campaign will be majorly broadcasted through the TAT’s marketing and media endeavors. The partnership will set an example for the ASEAN region to harness the power of partnerships between the government and private corporations. Sharp will feature Thailand’s best destinations with its latest AQUOS 8K HD television technology in the best possible light worldwide.

A team of specialists from Taiwan trained in 8K production will be attending the Songkran Water Festival (April 13-15) to produce the first excerpts for the upcoming videos. The team will then set on to film the country’s popular destinations, cultures and festivals. Sharp’s new technology will bring its viewers an incredible viewing experience showcased in pixels up to 7680 x 4320. Thailand’s natural landscapes, iconic Siam architecture and the colorful palate of Thai gastronomy will be recorded through the series of videos produced.

Mr. Yuthasak Supasorn, TAT Governer said, “the campaign is part of the Thailand 4.0 initiative and we are excited to partner with Sharp to promote our country with its advanced 8K Aquos technology. We are also excited to partner up with private sectors in order to elevate the country’s tourism image.”

Sharp’s Executive Managing Officer and Head of President Office, Mr. Yoshihiro Hasimoto believes, “Thailand was one of the first overseas countries the company invested in nearly 90 years ago. I would like to thank the Thai government for this partnership opportunity. The Songkran Festival will be the first collaboration of TAT and Sharp’s newest 8k technology to promote Thailand’s tourism. I look forward to the oncoming possible partnerships that the AQUOS 8k technology may bring to Sharp.”

Source: Liberty Times Net